About Franwell

Who We Are

Franwell is a leader in the research, development, and implementation of RFID technology for supply chain operations. Franwell engineers have more than 20 years experience providing software solutions for a variety of suppliers, with more than a decade focused on the use of RFID for the purpose of providing real-time inventory visibility. In addition to our EPC compliant RFID systems, Franwell offers consulting expertise, as well as a complete set of RFID integration services to help our clients obtain a long term ROI for their investment.

For more details about our specific history with RFID technology, please click the link.

Our corporate offices have recently been relocated to Lakeland, Florida.  You may wish to update your contact information for Franwell accordingly.

Where We've Been and Where We're Going

Jeff Wells, our CEO, utilized his experience leading research and development projects for other successful enterprises prior to teaming up with Ernie Francise and John Stephens, to start Horizon Computer Systems in 1984. Our executive trio, entrepreneurs as well as software programmers and systems engineers, incorporated Franwell in June of 1993, and the company was known as Franwell Software, Inc. from 1999-2004. Although reorganized, Franwell has continued to build upon the customer relationships originally established with Horizon Computer Systems. Our home office is located in Lakeland, Florida. Brief Biography

Franwell is proud to be an Associate member of the University of Florida Research Center for Food Distribution and Retailing (CFDR). We are engaged in an ongoing project testing extensively the use of radio frequency identification technology as it relates to each link of the food supply chain and, in particular, finding means of overcoming the unique challenges that product moisture content and packaging presents to RF reception and transmission. At the CFDR, Franwell is responsible for the contribution, installation, and maintenance of the RFID technology used in the lab.  

In addition to contributing to the development of the RFID lab at the University of Florida, at our Franwell headquarters we have our own RFID labs. Our working lab is for development and construction purposes and our show lab is not only a test site, but also a location for scheduled RFID demonstrations. A permanent display at the CHEP Innovations Center in Orlando is home to a four-part RFID demonstration, of which two stations were developed by Franwell, for supply chain with EPCnet connectivity.

Our Agware® system, an enterprise software solution for the perishable foods industry, as well as our farm management application, were designed with a solid firsthand working knowledge of the agricultural/perishable foods industry. A tremendous expenditure of time has been invested in learning how our clients operate their businesses and understanding their specific needs. We have integrated RFID technology with Agware to make an excellent ERP/WMS even better.

Client Relationships

We have formed many valuable partnerships that enhance our ability to serve our clients. We want every client to benefit from our expertise, but, beyond that, we want them to experience a satisfying relationship with people whom they know and trust.

Our products are designed to be an extension of our clients' normal business practices with the ability to handle their extraordinary operational needs. Therefore, we've encouraged our clients to play an active role in the development of our software by sharing with us their forward-thinking ideas about what we can do to help them grow their businesses more efficiently and profitably.

By providing invaluable practical input regarding what they do, how they do it, and, more importantly, how they WANT to do it, our clients have helped us sharpen our technological edge. Together we have produced software that works the way produce software should work.

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If you're new to Franwell, what can YOU expect?

Franwell’s commitment to its current and future customers is to develop products and services that will help people manage their businesses better. Franwell’s customers are intelligent business people who are seeking integrated solutions that accomplish useful tasks with as little expenditure of time and money as possible. Our commitment goes one step further in that we are honest with our customers and fair with our pricing.

Mission Statement

Our purpose is to provide system services and products designed to give our clients a competitive advantage with innovative technology. We market our company with the highest degree of ethics and treat each transaction with fairness and honesty. Our desire is to promote long-term business relationships and employee retention.

Vision Statement

The management of Franwell sees the future of business computing as client/server systems and Internet-deployed applications and we see RFID as the best technology available for improving asset management. Franwell is a development company dedicated to offering the best available RFID systems and services to supply chain industries, with the added goal of cutting costs for our clients. We place special emphasis on satisfying the special requirements of perishables, such as food and pharmaceuticals; however, our complete RFID offerings are applicable to a wide array of industries.

We want to build our company around long-term relationships with our clients by collaborating with them. This gives us an incentive to provide our clients with technology and ideas that will directly affect the success of their business. The keys to accomplishing our objective are for Franwell to provide ways for the client to pay for this resource through growth and for the Franwell team to maintain a high competence level in cutting edge concepts and technology.

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The Franwell Team

Our mission and vision statements are personified by the Franwell team. We are real people who prioritize family relationships, both our own individual families and our Franwell family. Working together to produce better products and services for our clients is our collective goal, because, after family, we value good friendships and we like to think of our clients as good friends. We establish strong relationships by earning trust and respect in our homes, in our workplace, and among all those with whom we come in contact.

At Franwell, we're not big on titles because everything we do is a team effort. We major on accomplishing goals and meeting needs. We believe in our products and we fully support them 24/7.

Our collective backgrounds in software engineering and development, as well as our work history in various food service and produce businesses, enable us to offer our clients a combined total of 63 years of professional experience specifically related to the agricultural/produce food industry that includes processing, manufacturing, and distribution operations.

Real people who apply and actualize our solid values in all that we do summarizes the Franwell team.

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